Waitrose iPhone app review
The experience of shopping at Waitrose is superb comparing to other supermarkets.
The food looks good and well presented. The temperature is right because there are no open fridges and you can even get free recipes from celebrity chefs before you pay.
The iPhone mobile application is sadly not in the same standard as the physical experience. The navigation is inconsistent, the search is not working well and some of the icons are too small for a touch device.
 Search results When typing in a search query the results show images instead of text. This doesn’t give users any indication whether the search results are relevant. |
 Navigation This navigation tab is confusing. When users clicks on the tabs they would expect the content on the top to change but this tab system only affects the content below. Navigation bars works best in a fixed position rather than scrollable objects. |
 Toggle view The ‘toggle view’ button is too small for a touch screen device. Users are likely to press the ‘cook’s tools’ instead of this button. |
 Recipe’s action This looks like the same interface you can find on the Jamie Oliver app. The interesting thing is that on both cases the grouping of the buttons is messy. In terms of affordance, the Category/recipe filter looks like a button instead of a tab. |
 Location availability If a user doesn’t not accept the app request to share location this message displays.The problem here is that there is no clear ‘call to action’ how to recover from this error. There should be a link to help users enable location services for this app. |
Have you used this app before? what did you think? |
